- For context, as of January 2019, total worldwide population is 7.7 billion
- The internet has 4.2 billion users.
- There are 3.397 billion active social media users.
- On average, people have 5.54 social media accounts.
- The average daily time spent on social is 116 minutes a day.
- 91% of retail brands use 2 or more social media channels.
- 81% of all small and medium businesses use some social platform.
- Internet users have an average of 7.6 social media accounts.
- Social media users grew by 320 million between Sep 2017 and Oct 2018.
- That works out at a new social media user every 10 seconds.
- Facebook Messenger and Whatsapp handle 60 billion messages a day.
1. Reach high numbers of potential customers:
Advertising through social media is a proven technique to increase the number of potential customers. Regular posting on social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Instagram allows companies to interact with their potential customer on familiar grounds and get their message across the globe in an almost instantaneous moment.
2. Reduce marketing costs:
Using social media for marketing your products and services it’s an efficient way of reducing your companies’ operational costs. Compared to conventional marketing, social media marketing does not require a lot of resources.
3. Finding like-minded people:
Through social media, we can hook into circles of interest, and we can get involved with different groups that also encourage those close to us to do the same.
4. Staying in touch with family and friends (Business too):
One of the significant benefits of social media is that you can connect with friends and family all over the world, for free. We live in a World that has become so much smaller thanks to the “World Wide Web”, and Social media helps to fortify and maintain our relationships far and wide. Business has come to use many platforms like “Skype for Business ” to stay in touch with their Clients and business partners across the globe.
Gone is the day when we had to purchase a newspaper the next morning to catch up on what happened overnight and, why pay to read newspapers and other print magazines or journals? Accessing hot and Breaking news online is free and doesn’t cost you a cent. The most significant advantage of online news reports is that it’s global and a lot faster than regular newspapers.
Learn to use Social Media to your advantage.
1. Fake news/hate news
Hate speech and fake news are the most visible elements of online information disorder. Misleading stories have always existed and have impacted public opinion, generated emotional reactions and played a role in shaping the public sphere, as have incitement to violence or hatred. However, there is growing awareness that the unprecedented reach of digital platforms has amplified their detrimental effect.
2. Causing relationships to break down:
How would we even live without social media? In a world where our phones are the first and last thing we see every morning and the last thing at night, it’s no wonder social media can affect our relationships, both online and offline. We are paying more attention to the device than the person with whom we are conversing with.
3. Social media addiction:
Some of us spend far too much time on Facebook, Twitter, Instagram. We have become so obsessed with everybody else’s life on social media, and forget to live our own. We end up comparing our lives to theirs, and we become insanely jealous because they have the latest car, the newest fashion, the perfect love life and the list goes on. This leads us to depression, relationship breakdown and even debt because you are trying to keep up with the Jones.
What we don’t see is that everybody’s life is not so perfect or how much debt they have, the issues they are dealing with in the background, we only see what they want us to see. Live your own life!
Cyberbullying has become an epidemic and affects many groups of people, young and old alike. It can occur through sending Text or posting meaningful content about someone else through online social media, forums, or gaming where people can view, participate in, or share content. It can cause embarrassment or humiliation, and some cyberbullying crosses the line into unlawful or criminal behaviour.
5. Risk of Identity theft:
For those who are not that security conscious while online are more than likely to have their identity stolen. Don’t share any info with sites unless you are comfortable with that information being posted like photo’s, and birthday posts etc. These small bits of info can be used by criminals to help them impersonate you.
Social media is full of scammers who take advantage of weak privacy settings to lure you in. Even if you don’t fall victim to a phoney Facebook advert or phishing email, cyber thieves can still extract personal information from your supposedly your private profile.